Smart Home App

Hive

UI Motion

Storyboarding

Branding

Interface Design

ROLE

UI & Motion Designer

tools

Figma / After Effects

Stakeholder

CareerFoundry
Bootcamp

Period

December 2024

Concept

Control and Mindfulness

Hive is a smart home app conceived with UI motion in its core, offering comprehensiveness in achieving ambience.

Objective

Perspective is key

Design the app with a style guide cohesive to the identified core brand values, create high-fidelity screens and develop UI animations by planning storyboards.

The Brief

Integrating motion from the start

Define core brand values and establish a cohesive visual style.
Develop and apply motion design concepts using storyboards.
The target audience is tech-savvy, energy-conscious users aged 25-40.

Define core brand values and establish a cohesive visual style.
Develop and apply motion design concepts using storyboards.
The target audience is tech-savvy, energy-conscious users aged 25-40.

Define core brand values and establish a cohesive visual style.
Develop and apply motion design concepts using storyboards.
The target audience is tech-savvy, energy-conscious users aged 25-40.

Define core brand values and establish a cohesive visual style.
Develop and apply motion design concepts using storyboards.
The target audience is tech-savvy, energy-conscious users aged 25-40.

Define core brand values and establish a cohesive visual style.
Develop and apply motion design concepts using storyboards.
The target audience is tech-savvy, energy-conscious users aged 25-40.

Requirements

Animate screen transitions and microinteractions.
Use open-source assets and brand-aligned visuals.
Provide a simple logo.

Animate screen transitions and microinteractions.
Use open-source assets and brand-aligned visuals.
Provide a simple logo.

Animate screen transitions and microinteractions.
Use open-source assets and brand-aligned visuals.
Provide a simple logo.

Animate screen transitions and microinteractions.
Use open-source assets and brand-aligned visuals.
Provide a simple logo.

Animate screen transitions and microinteractions.
Use open-source assets and brand-aligned visuals.
Provide a simple logo.

User Needs

Clear overview of connected home devices and systems.
Intuitive setup and execution.
Straightforward and minimal UI.

Clear overview of connected home devices and systems.
Intuitive setup and execution.
Straightforward and minimal UI.

Clear overview of connected home devices and systems.
Intuitive setup and execution.
Straightforward and minimal UI.

Clear overview of connected home devices and systems.
Intuitive setup and execution.
Straightforward and minimal UI.

Clear overview of connected home devices and systems.
Intuitive setup and execution.
Straightforward and minimal UI.

Scope

Creative challenge - Learning curve

This was my first time using After Effects, making it both a learning experience and creative challenge. Using branding and storyboards as a base, I brought static screens to life with focused, functional motion.

The task was to turn low-fidelity wireframes into high-fidelity screens with smooth transitions and micro-interactions that matched the brand’s visual tone.

With the brief and initial UX in place, I had the freedom to shape the project creatively within set time and scope constraints.

Learning After Effects was a rewarding challenge, allowing me to animate my designs for the first time and craft a functional, visually engaging app.

Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.

Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.

Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
The next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
The next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
The next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
The next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...

Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.

Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Storyboards
Empowerment is key to independence
This was the last piece of animation I created, but I believe it to be the proper first example to show here.  Welcoming the user as a first impression of this product, it transpires an emotional hook where it is understood that empowerment is key to independence, and that is how people feel controlling their hives...
Minimal platform dedicated to information
Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.
Emotional and expressive
These next two slides showcase the lighting and temperature control pages, respectively.  Even though I started this whole project with the home page, I already knew what I wanted the next two to reflect, so they guided the visual style that took over the app, and they are all about feedback, as much as possible, while being concise and minimal.

Achievements

Experimentation with advanced micro-interactions.
Expressions integration.
Applied dynamism brings the interface to life.
Cohesion of style and movement.

Experimentation with advanced micro-interactions.
Expressions integration.
Applied dynamism brings the interface to life.
Cohesion of style and movement.

Experimentation with advanced micro-interactions.
Expressions integration.
Applied dynamism brings the interface to life.
Cohesion of style and movement.

Experimentation with advanced micro-interactions.
Expressions integration.
Applied dynamism brings the interface to life.
Cohesion of style and movement.

Experimentation with advanced micro-interactions.
Expressions integration.
Applied dynamism brings the interface to life.
Cohesion of style and movement.

Improvements

Design responsive screens.
Simplify points of high-animacy.
Create ‘real’ prototype and conduct further research and testing.
Gather additional requirements and reiterate interfaces accordingly.

Design responsive screens.
Simplify points of high-animacy.
Create ‘real’ prototype and conduct further research and testing.
Gather additional requirements and reiterate interfaces accordingly.

Design responsive screens.
Simplify points of high-animacy.
Create ‘real’ prototype and conduct further research and testing.
Gather additional requirements and reiterate interfaces accordingly.

Design responsive screens.
Simplify points of high-animacy.
Create ‘real’ prototype and conduct further research and testing.
Gather additional requirements and reiterate interfaces accordingly.

Design responsive screens.
Simplify points of high-animacy.
Create ‘real’ prototype and conduct further research and testing.
Gather additional requirements and reiterate interfaces accordingly.

Concept

Concept

Concept

Concept

Control and Mindfulness

Control and Mindfulness

Control and Mindfulness

Control and Mindfulness

Control and Mindfulness

Hive is a smart home app conceived with UI motion in its core, offering comprehensiveness in achieving ambience.

Hive is a smart home app conceived with UI motion in its core, offering comprehensiveness in achieving ambience.

Hive is a smart home app conceived with UI motion in its core, offering comprehensiveness in achieving ambience.

Hive is a smart home app conceived with UI motion in its core, offering comprehensiveness in achieving ambience.

Hive is a smart home app conceived with UI motion in its core, offering comprehensiveness in achieving ambience.

Objective

Objective

Objective

Objective

Perspective is key

Perspective is key

Perspective is key

Perspective is key

Perspective is key

Design the app with a style guide cohesive to the identified core brand values, create high-fidelity screens and develop UI animations by planning storyboards.

Design the app with a style guide cohesive to the identified core brand values, create high-fidelity screens and develop UI animations by planning storyboards.

Design the app with a style guide cohesive to the identified core brand values, create high-fidelity screens and develop UI animations by planning storyboards.

Design the app with a style guide cohesive to the identified core brand values, create high-fidelity screens and develop UI animations by planning storyboards.

Design the app with a style guide cohesive to the identified core brand values, create high-fidelity screens and develop UI animations by planning storyboards.

The Brief

The Brief

The Brief

The Brief

Integrating motion from the start

Integrating motion from the start

Integrating motion from the start

Integrating motion from the start

Integrating motion from the start

Define core brand values and establish a cohesive visual style.

Develop and apply motion design concepts using storyboards.

The target audience is tech-savvy, energy-conscious users aged 25-40.

Define core brand values and establish a cohesive visual style.

Develop and apply motion design concepts using storyboards.

The target audience is tech-savvy, energy-conscious users aged 25-40.

Define core brand values and establish a cohesive visual style.

Develop and apply motion design concepts using storyboards.

The target audience is tech-savvy, energy-conscious users aged 25-40.

Define core brand values and establish a cohesive visual style.

Develop and apply motion design concepts using storyboards.

The target audience is tech-savvy, energy-conscious users aged 25-40.

Define core brand values and establish a cohesive visual style.

Develop and apply motion design concepts using storyboards.

The target audience is tech-savvy, energy-conscious users aged 25-40.

Requirements

Requirements

Requirements

Requirements

Animate screen transitions and microinteractions.

Use open-source assets and brand-aligned visuals.

Provide a simple logo.

Animate screen transitions and microinteractions.

Use open-source assets and brand-aligned visuals.

Provide a simple logo.

Animate screen transitions and microinteractions.

Use open-source assets and brand-aligned visuals.

Provide a simple logo.

Animate screen transitions and microinteractions.

Use open-source assets and brand-aligned visuals.

Provide a simple logo.

Animate screen transitions and microinteractions.

Use open-source assets and brand-aligned visuals.

Provide a simple logo.

User Needs

User Needs

User Needs

User Needs

Clear overview of connected home devices and systems.

Intuitive setup and execution.

Straightforward and minimal UI.

Clear overview of connected home devices and systems.

Intuitive setup and execution.

Now, the animation that started the process.   This was the first storyboard I created, and it easily conveys what the app is at its core — control and feedback with a little pizzazz reflected in micro interactions.