Ticketing PLATFORM
Ticketing PLATFORM
TKTS
TKTS
TKTS
UX Research
UX Research
Competitive Analysis
Competitive Analysis
User Flows
User Flows
Wireframing
Wireframing
Prototyping
Prototyping
ROLE
ROLE
UX | UI Student
Solo Project
UX | UI Student
Solo Project
UX | UI Student
Solo Project
Stakeholder
Stakeholder
CareerFoundry
UI Bootcamp
CareerFoundry
UI Bootcamp
CareerFoundry
UI Bootcamp
Period
Period
October 2024
October 2024
October 2024
The Problem
The Problem
The Problem
Loss of traction due to competition and struggle to remain appealing.
Loss of traction due to competition and struggle to remain appealing.
Loss of traction due to competition and struggle to remain appealing.
There have been a few apps to recently tackle this market, hindering the website’s ability to remain relevant.
There have been a few apps to recently tackle this market, hindering the website’s ability to remain relevant.
There have been a few apps to recently tackle this market, hindering the website’s ability to remain relevant.
The Solution
The Solution
The Solution
Fast track the user journeys
Fast track the user journeys
Fast track the user journeys
Renovate and transform the platform to increase turnout with a mobile-first approach, updating the theatre ticketing sales, while providing a more pleasing and integrated experience for scenic arts enthusiasts.
Renovate and transform the platform to increase turnout with a mobile-first approach, updating the theatre ticketing sales, while providing a more pleasing and integrated experience for scenic arts enthusiasts.
Discover
Discover
Augmented and personalised process
Increased satisfaction
Adapted platform
Modernised visual design
Augmented and personalised process
Increased satisfaction
Adapted platform
Modernised visual design
Augmented and personalised process
Increased satisfaction
Adapted platform
Modernised visual design
Wishlist
Wishlist
Save favourites
Get reminders
Community content
Save favourites
Get reminders
Community content
Save favourites
Get reminders
Community content
Book
Book
Streamlined process
Seat preview
Ticket management
Streamlined process
Seat preview
Ticket management
Streamlined process
Seat preview
Ticket management
Concept
to Improve the user journeys discovery, search, and purchase, the design aims to maintain brand consistency while modernising its visual appeal.
Switching to a dark theme and designing upon an existing visual system involves balancing redesign and adherence to the original brand.
Old
New
Old vs New
User Needs
Seat Views to better influence user’s purchase decisions.
Integration
Old
New
Concise and
accessible
details
Easily Wishlist Shows
Keep users informed
Style Guide
Wireframing
Concept
to Improve the user journeys discovery, search, and purchase, the design aims to maintain brand consistency while modernising its visual appeal.
Switching to a dark theme and designing upon an existing visual system involves balancing redesign and adherence to the original brand.
Old
New
Old vs New
User Needs
Seat Views to better influence user’s purchase decisions.
Integration
Old
New
Concise and
accessible
details
Easily Wishlist Shows
Keep users informed
Style Guide
Wireframing
Concept
to Improve the user journeys discovery, search, and purchase, the design aims to maintain brand consistency while modernising its visual appeal.
Switching to a dark theme and designing upon an existing visual system involves balancing redesign and adherence to the original brand.
Old
New
Old vs New
User Needs
Seat Views to better influence user’s purchase decisions.
Integration
Old
New
Concise and
accessible
details
Easily Wishlist Shows
Keep users informed
Style Guide
Wireframing
Concept
to Improve the user journeys discovery, search, and purchase, the design aims to maintain brand consistency while modernising its visual appeal.
Switching to a dark theme and designing upon an existing visual system involves balancing redesign and adherence to the original brand.
Old
New
Old vs New
User Needs
Seat Views to better influence user’s purchase decisions.
Integration
Old
New
Concise and
accessible
details
Easily Wishlist Shows
Keep users informed
Style Guide
Wireframing
Approach
Approach
Approach
Refined for relevance
Refined for relevance
Refined for relevance
A change of medium means a rebranding of sorts, therefore within due process I decided that a re-polish was in order, with the mobile-first mentality, from user journey-flows to components
A change of medium means a rebranding of sorts, therefore within due process I decided that a re-polish was in order, with the mobile-first mentality, from user journey-flows to components
A change of medium means a rebranding of sorts, therefore within due process I decided that a re-polish was in order, with the mobile-first mentality, from user journey-flows to components
Concept
to Improve the user journeys discovery, search, and purchase, the design aims to maintain brand consistency while modernising its visual appeal.
Switching to a dark theme and designing upon an existing visual system involves balancing redesign and adherence to the original brand.
Old
New
Old
New
User Needs
Seat Views to better influence user’s purchase decisions.
Integration
Old
New
Concise and
accessible
details
Easily Wishlist Shows
Keep users informed
Style Guide
Wireframing
Concept
to Improve the user journeys discovery, search, and purchase, the design aims to maintain brand consistency while modernising its visual appeal.
Switching to a dark theme and designing upon an existing visual system involves balancing redesign and adherence to the original brand.
Old
New
Old
New
Old
New
Keep users informed
Easily Wishlist Shows
Concise and
accessible
details
User Needs
Seat Views to better influence user’s purchase decisions.
Integration
Style Guide
Wireframing
Concept
to Improve the user journeys discovery, search, and purchase, the design aims to maintain brand consistency while modernising its visual appeal.
Switching to a dark theme and designing upon an existing visual system involves balancing redesign and adherence to the original brand.
Old
New
Old
New
Old
New
Keep users informed
Easily Wishlist Shows
Concise and
accessible
details
User Needs
Seat Views to better influence user’s purchase decisions.
Integration
Style Guide
Wireframing
Concept
to Improve the user journeys discovery, search, and purchase, the design aims to maintain brand consistency while modernising its visual appeal.
Switching to a dark theme and designing upon an existing visual system involves balancing redesign and adherence to the original brand.
Old
New
Old
New
Old
New
Keep users informed
Easily Wishlist Shows
Concise and
accessible
details
User Needs
Seat Views to better influence user’s purchase decisions.
Integration
Style Guide
Wireframing
Concept
to Improve the user journeys discovery, search, and purchase, the design aims to maintain brand consistency while modernising its visual appeal.
Switching to a dark theme and designing upon an existing visual system involves balancing redesign and adherence to the original brand.
Old
New
Old
New
Old
New
Keep users informed
Easily Wishlist Shows
Concise and
accessible
details
User Needs
Seat Views to better influence user’s purchase decisions.
Integration
Style Guide
Wireframing
SOLT's Brand
SOLT's Brand
SOLT's Brand
Quick look into the history
Quick look into the history
Quick look into the history
Insight into the product we seek to update
Insight into the product we seek to update
The Booth
The Booth
Established in 1980 at the west side of Leicester square, named ‘the half price booth’, subsequently spawned many imitations. In 2001 it was renamed TKTS after it’s New York counterpart.
Established in 1980 at the west side of Leicester square, named ‘the half price booth’, subsequently spawned many imitations. In 2001 it was renamed TKTS after it’s New York counterpart.
Established in 1980 at the west side of Leicester square, named ‘the half price booth’, subsequently spawned many imitations. In 2001 it was renamed TKTS after it’s New York counterpart.
Web Transition
Web Transition
In 2020, due to covid-19 lockdowns, SOLT launched the online version ‘On-The-Day TKTS’, maintaining sales and adapting to new consumer behaviours.
The platform continues to provide accessible and convenient discounts for its consumers.
In 2020, due to covid-19 lockdowns, SOLT launched the online version ‘On-The-Day TKTS’, maintaining sales and adapting to new consumer behaviours.
The platform continues to provide accessible and convenient discounts for its consumers.
In 2020, due to covid-19 lockdowns, SOLT launched the online version ‘On-The-Day TKTS’, maintaining sales and adapting to new consumer behaviours.
The platform continues to provide accessible and convenient discounts for its consumers.
Official London Theatre
Official London Theatre
Since its launch, it has enhanced and eased the experience of the diverse theatre scene.
Since its launch, it has enhanced and eased the experience of the diverse theatre scene.
Since its launch, it has enhanced and eased the experience of the diverse theatre scene.
User Stories
User Stories
User Stories
Recreational tasks and smoother transactions
Recreational tasks and smoother transactions
Recreational tasks and smoother transactions
The strife is enabling users to accomplish their goals in as little steps as possible, while providing a few different routes. Simple browsing and booking!
The strife is enabling users to accomplish their goals in as little steps as possible, while providing a few different routes. Simple browsing and booking!
The strife is enabling users to accomplish their goals in as little steps as possible, while providing a few different routes. Simple browsing and booking!
Competitive Analysis
Competitive Analysis
Competitive Analysis
Split Stage - Crowd Control
Split Stage - Crowd Control
Split Stage - Crowd Control
Research showed that traction had been going in favour of these competitors, which in their own manner leverage their respective advantages, but all three of them do not have an overall focus.
Research showed that traction had been going in favour of these competitors, which in their own manner leverage their respective advantages, but all three of them do not have an overall focus.
Research showed that traction had been going in favour of these competitors, which in their own manner leverage their respective advantages, but all three of them do not have an overall focus.
Last Minute
Last Minute
Easy to use with last-minute deals, but the app is missing wishlist features and a generally missing setup.
Easy to use with last-minute deals, but the app is missing wishlist features and a generally missing setup.
Reliable
Reliable
Broad inventory and reliable for booking, but does not focus on personalised recommendations or the theatre experience altogether.
Broad inventory and reliable for booking, but does not focus on personalised recommendations or the theatre experience altogether.
Personalisation
Personalisation
Some community content and personalisation, but they require purchases to be made outside of the app and lose the continuity of experience.
Some community content and personalisation, but they require purchases to be made outside of the app and lose the continuity of experience.
The Gap
Combining all of these great things with personalised discovery, a ticket management system with wishlisting, seamless in-app booking with seat preview, and increase community content, TKTS will be a front-runner in the theatre app space.
The Gap
Combining all of these great things with personalised discovery, a ticket management system with wishlisting, seamless in-app booking with seat preview, and increase community content, TKTS will be a front-runner in the theatre app space.
The Gap
Combining all of these great things with personalised discovery, a ticket management system with wishlisting, seamless in-app booking with seat preview, and increase community content, TKTS will be a front-runner in the theatre app space.
Interviews
Interviews
Interviews
Fragmented experiences cause pain points
Fragmented experiences cause pain points
Fragmented experiences cause pain points
Users are required to exert more effort - from searching to consuming, they expect Flow, trust, delight.
An integrated mobile app would alleviate that pain and allow users to pay attention to what they want to do - watch the show. TKTS fills this gap with a seamless, modern, mobile-first experience that supports the full arc from discovery to ticket-in-hand.
Users are required to exert more effort - from searching to consuming, they expect Flow, trust, delight.
An integrated mobile app would alleviate that pain and allow users to pay attention to what they want to do - watch the show. TKTS fills this gap with a seamless, modern, mobile-first experience that supports the full arc from discovery to ticket-in-hand.
Users are required to exert more effort - from searching to consuming, they expect Flow, trust, delight.
An integrated mobile app would alleviate that pain and allow users to pay attention to what they want to do - watch the show. TKTS fills this gap with a seamless, modern, mobile-first experience that supports the full arc from discovery to ticket-in-hand.
1
Personalised Recommendations
Personalised Recommendations
Users seek inspiration through recommendations, curated content, and last-minute deals. However, this search often leads to frustration without saving and/or tracking their interests.
Users seek inspiration through recommendations, curated content, and last-minute deals. However, this search often leads to frustration without saving and/or tracking their interests.
2
Theatre-Friendly
Theatre-Friendly
Reliable ticket access and advanced booking. Unfortunately, many platforms feel outdated and generic, lacking the tailored experience that theatre deserves.
Reliable ticket access and advanced booking. Unfortunately, many platforms feel outdated and generic, lacking the tailored experience that theatre deserves.
3
Smooth Journeys
Smooth Journeys
Community-focused platforms can foster connection and loyalty. Yet, when users can’t complete bookings in-app, their journey is disrupted and involves too many external steps.
Community-focused platforms can foster connection and loyalty. Yet, when users can’t complete bookings in-app, their journey is disrupted and involves too many external steps.
3
Central Hub
Central Hub
Single mobile app for all their theatre-related activities. A streamlined platform to manage bookings, save content, and view seats all in one place.
Single mobile app for all their theatre-related activities. A streamlined platform to manage bookings, save content, and view seats all in one place.
Prototype
Final Mobile UI
Final Mobile UI
Final Mobile UI
Takeaways
Takeaways
Takeaways
The rebranding process taken along the scope of this project should and would be updated across all the platforms in a real world scenario. The next steps in this student project will be to adhere this newer iteration to the existing platforms to match them accordingly, brand and interface wise.
The rebranding process taken along the scope of this project should and would be updated across all the platforms in a real world scenario. The next steps in this student project will be to adhere this newer iteration to the existing platforms to match them accordingly, brand and interface wise.
If I could start this process from scratch I would undertake a greater scope and recreate this experience across devices and platforms, bearing all aspects of the Society of London Theatre’s website in mind.
If I could start this process from scratch I would undertake a greater scope and recreate this experience across devices and platforms, bearing all aspects of the Society of London Theatre’s website in mind.
If I could start this process from scratch I would undertake a greater scope and recreate this experience across devices and platforms, bearing all aspects of the Society of London Theatre’s website in mind.
Furthermore, the inadvertent conceptualisation in visual style, that follows one instance of the web platforms in supplement of the other is something I would have liked to stray from.
Furthermore, the inadvertent conceptualisation in visual style, that follows one instance of the web platforms in supplement of the other is something I would have liked to stray from.
Furthermore, the inadvertent conceptualisation in visual style, that follows one instance of the web platforms in supplement of the other is something I would have liked to stray from.